Facebook Ads for Dentists
If you are reading this article, chances are that you’ve already tried and tested a lot of things. SEO and inbound marketing must have failed you. So, naturally, you decided to start digging deep into the world of Facebook Ads for Dentists.
I don’t blame you. It’s what most people do and it’s what most marketing “gurus” suggest.
But here’s the thing:
If you don’t have any experience running Facebook ads or if you have never actually made it big with Facebook, doing everything on your own or letting your assistant run those simple ads for you will render all of your investments into corporate expenses. The ones that never return any profit, leads or data.
So, what do you do?
Well, since you’ve already decided that you want to try your hands at Facebook marketing, you need to have some basic knowledge about the platform you are going to target or you could simple hire a virtual employee.
In this article, I am going to share with you some very important topics that will help you in boosting your ROI on Facebook Ads and bring in more clients.
Although this article is just a beginner’s guide to understanding Facebook Ads, I will be mentioning and referring to some very detailed articles published on famous marketing portals.
Sounds good?
Keep on reading.
Facebook Ads For Dentists: Stats For Nerds
Here’s a list of interesting facts for those of you starting fresh and wanting to jump into the world of paid marketing and advertising:-
– Utica Dental Case Study located $2472.69 approximately and received 933 link clicks to their landing page and websites, got 48-50 new page likes and 36 new leads for their clinics in 4 months.
-https://www.google.com/url?q=https://www.uticadental.com/&sa=D&ust=1550485364492000 Unlike other social media websites, users spend more than 35 minutes on Facebook making it the best platform to sell your professional services and/or convert interested prospects into paying long-term clients.
– Dr. Rahim, a Chiropractor, is currently trending on Facebook and YouTube. I wouldn’t be surprised if you’ve seen him on any other social media website. He attracts new clients with the help of his videos showcasing a typical alignment session. People from all over the world contact him on Facebook to book an appointment.
SEO v/s Paid Facebook Ads
Search Engine Optimization (SEO) is a term that we use when we tweak the structure, content, outlook and fix issues and reputation profile of a website. These minor or major modifications help our clients to show up on Google or any other search engines when a user types in a relevant keyword to launch a web search.
SEO is very different that Paid Facebook Ads. SEO is done primarily to attract organic targeted search traffic. On the other hand, paid ads, especially, Facebook Ads is very direct and quick. If you are a brand or a business looking to reach a considerable amount of potential clients without having to wait for the next 7 months, paid ads are the best option out there which is why our virtual assistants are well trained in the SEO.
Pros of doing SEO:
1. Long-term benefits.
2. People who use adblocks to remove advertisements will still find your business.
3. Even if you stop doing SEO after a year or two, you will still receive traffic and credibility.
4. Because you appear on top of every other search results, you’ll get almost 75 clicks.
5. You don’t have to spend money.
Cons of doing SEO:
1. Takes a long time.
2. You need to know what you are doing. If you are not an expert or even an intermediate SEO Jedi, you will not receive fruitful results.
3. Because of Google’s Sandbox Algorithms, new websites will not rank for a couple of months no matter how much you put in your SEO strategy.
4. Google and other search engines will still show paid ads on top of all the organic search results.
5. In most cases, you will end up hiring someone to do SEO for you. Hiring inexperienced or shady “SEO EXPERTS” will eventually turn out to be a disaster.
6. Google is known to blacklist websites that practice heavy SEO. Sometimes, even the innocent business owners suffer unless they request a manual review of this penalty.
Paid Facebook Ads Pros:
1. Extremely specific. You can target anyone, from anywhere and at any time. You get demographic data which will help you in determining the best possible audience set increasing the conversion rates of your campaign in general.
2. Assured results. If you set up everything properly, 99 out of 100 times, you will get what you paid for. One of my friends even ran a Facebook ad to sell his PS3 and it was a very successful campaign considering the fact that this guy lacks experience and doesn’t know how search or Facebook ads work.
3. You can spy on your competitors and one-up your game.
4. Facebook ads can be used not only to convert prospects into a customer, you can also use it to boost your brand presence, build credibility and attract interested users to keep in touch for future social media updates, deal and discounted offers.
5. You get data and a second chance/third chance to modify your campaigns. In the SEO world, if something goes wrong, it will take a lot of money and time to get things fixed.
Cons of Paid Facebook Ads:
1. It’s a premium option.
2. The cost of running Facebook ads will go up considerably in the coming years.
3. You are limited by the terms of Facebook. You can only run ads if they approve of your campaign.
4. No long term benefits. If you decide to stop investing, you will stop receiving those golden nuggets. Apart from the few likes and comments, nothing will remain stable if you stop paying Facebook.
5. Remember the spying thing I mentioned earlier? Well, it’s like a double-edged sword. If you can spy on your competitors, they can spy on your campaigns as well.
Why Facebook marketing?
Unlike the majority of the social media websites, Facebook is still growing and it’s not going anywhere anytime soon. It’s still the largest Social Media website on the planet even after Google and many other powerful corporations tried dethroning it multiple times.
Here’re a few facts about Facebook Ads you might have heard while doing your research on the same:
1. Young entrepreneurs are making more than $60K leveraging the power of Facebook Ads every single day. Yes, Sixty Thousand United States Dollars. Every Day.
2. Most E-Commerce businesses such as Amazon, E-Bay, and even Victoria Secrets use Facebook ads to spread awareness and turn prospects into high-ticket clients.
3. If done right, the ROI is far greater than anything Google or Bing ads has on offer. You have the opportunity to scale your Facebook business page, spread awareness about your service or clinic and capture a few prospects in a single ad campaign. This is the primary reason why most businesses prefer Facebook ads over Google ads. AND, it is also the most affordable advertisement vertical at the moment.
If you are not doing Facebook marketing, you are losing out in the long run. Your competitors will have more data, more experience, and well-optimized ad campaigns and it will take a lot of efforts to reach that point in a year or so. If you are a profitable dental clinic, get started today.
Facebook keeps modifying its algorithms every now and then. Not just do these changes improve the User-Experience of the whole platform but also help in retaining a few users who were on the verge of deleting their Facebook account permanently. They have a lot of UX research teams that work day and night to keep the user’s motivated enough to never log out.
It’s very simple if you think about it.
More time someone spends on Facebook, more ads Facebook shows them and this eventually generates more revenue. Its users are the assets and you, the advertisers are its customers. No assets mean no customers.
Paid advertisement is not for everyone.
Many dentists decide to run and control their ad campaigns on their own. In most cases, they lose hope in a few weeks and call it a day. Because your assistant lacks the marketing experience, they will not record the data or didn’t try to figure out the reason for the failure of your campaign.
Spending money on Facebook ads without any research is like throwing pasta on a wall and hoping some would stick. This strategy needs to change.
You need to have a clear understanding of Facebook Ads and more than that you need somebody to design a marketing strategy and the second plan of action if the primary plan fails. Failures and setbacks are not rare. You need to keep moving forward, improving your campaign and optimizing for better results.
Most dentists friends of yours are already spending a decent amount of money on Facebook ads and other paid ad options. It is not a big secret that the whole world is moving to the internet dependent business model. Sooner or later you’ll have to start investing in paid ads.
Whom to target?
This is a very important question. Your target audience setting in your Facebook ad campaign will decide the success rate. If it’s not optimized well enough, you’ll fail and if you target the wrong demographic, you’ll end up attracting the wrong type of people.
So, it is crucial to spend some time researching the best audience for your dental services. Facebook lets you decide. Currently, you have the following major options to adjust:
1. Geographical Location.
2. Age Group
3. Sex
4. Interests
5. Liked Pages
6. Income
7. Occupation
There are other options as well but the above mentioned should get you started if you are running everything on your own.
Facebook will have a default or a recommended setting for each option, please avoid those recommendations. You know your customers better than Facebook or any other company.
Tweak some setting and with a minute initial investment, test out Facebooks for a week or two.
Two weeks time is more than sufficient to give you a good idea. If you successfully make sales or convert users into your paying customers, Congrats. But, if you don’t. It’s okay. You just need to tweak a few bolts and try again. Facebook also takes a few weeks to optimize your campaign to help you in converting customers.
Remember — for any successful business, customers are very important. To Facebook, you are the customer.
If you are completely blank on whom to target, here’s a list of a few quality tutorial articles that you can use to learn and brush up your marketing skills:
1. Facebook Ads for beginners.
2. Optimizing your Facebook Ads.
3. Powerful Facebook Ad Targeting strategies.
If you have tested a few ad sets, you can give the above articles a try and dive into some more complicated terms and tactics. Patience is the key. That’s why we always recommend getting a professional to manage and fully control your ad campaigns. The learning period will be eliminated and investment will not be wasted in trial and error process.
Tackling your competition on Facebook?
This is probably the most asked question. The answer to spying on your competition is very simple. There are premium tools that we use to track competitors ad copies. Since, everything is available to the general public, tools like:
2. AdEspresso
3. Power AD Spy
Make our life easier. After signing up for any of these services, you only have to put in a keyword and it will show you hundreds and thousands of ads. These tools are a boom to anyone who’s hesitant. If you know what your competitors are doing, you can one-up them and steal their potential customers
If you are going to control your own ad campaign, we highly suggest these services.
What’s the best Strategy?
Our best strategy is to gather as much information as possible. The more data we have, the better conversion rates our clients get. But, not everyone can invest such level of human actions in one direction. For those people, trying out these techniques will result in small but vital victories:
1. Set a small amount of initial expenditure. $10-$50 is a good start. If nothing works out, you don’t lose a lot of your hard earned cash + you’ll also get the much required historical data that you can use in your future campaigns.
2. Keep an eye on your competitors and always stay ahead of the competition by improving your services and offering the best possible services and ad copy.
3. Facebook Ads is not just about scoring clients. You should focus on growing your brand image, spreading awareness by offering educational videos and helping out people who need a quick answer to their problem. Your eagerness to help and offer top-notch solutions will definitely improve your business’ overall social media reputation which will eventually bring in a lot of high-paying customers.
4. Retarget and Reoptimize your ads every week.
5. Analyze your campaign data at the end of each month. Usually, this data should give you a better understanding of the loopholes and mistakes. Fix these mistakes and loopholes and invest more gradually.
Strategies change depending on the nature of the business. We have learned that our strategies for dentists give us a good conversion rate and ROI because of our historical data and an array of industry standard premium marketing tools.
In the beginning, you’ll not need any of these tools but when you start seeing some sunshine, you must automate a few repetitive tasks for more efficiency.
Conclusion:
Success in the marketing world is hard but it is still very much possible. You need to have the right tools, correct data and proven techniques to test out your campaigns.
Most marketing agencies out there charge more than $10K/month for Facebook advertisements. Spending this much amount may sound overkill but companies, clinics, and freelancers who are willing to spend this amount of money are very well aware of the returns. If by spending 10K, you get 10,000 likes on your Facebook page, 10-50 clients and some brand exposure on the largest social media website, that’s the best you can get from any type of marketing. Be it local, offline or online.
I hope you learned a few things. If you have any doubts or if you want to share your input, please drop them in the comment section below.